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Search Engine Optimisation SEO and Marketing

If you are serious about promoting your website on the web, it is essential that you consider budget to market the site on an ongoing basis.
The Web Marketing Group
Search Engine Optimisation is a very specialist field and should be approached as such. For that reason we have formed a strategic working partnership with The Web Marketing Group who are market leading Search Engine Optimisation & Internet Marketing specialists with a proven pedigree.

Website/Content/Current Search Position Analysis

This is a comprehensive appraisal of the construction of your website, including template format, keyword density, current search engine positioning, web directory presence, Google Page Ranking, competitor keyword analysis, and much more. This document will give you a full snapshot of every aspect of your current search engine positioning status, along with comparisons to your competitors, and advice on what work needs to be done to improve your position.

Link Building Program

This is one of the most important parts of establishing your website on the search engines. This consists of building inbound links from relevant sources on a regular basis. It will provide the basis for all other SEO activity, a solid foundation for other web marketing projects. Inbound links are regarded as a sign that your website is relevant and trusted, a source of relevant information. The more links the site has and the longer they have been in place the more valuable they become.

You can proceed with this at any time, as this work does not have any direct bearing on the current content of your website, i.e. you will not need to wait until your new website is complete for this to become effective. This work is more related to your domain name recognition. The sooner you can begin, the quicker you will see results.

Return of Investment (ROI) Reporting

As part of the service you will receive, you will be provided with regular reports outlining how your budget has been spent. This will help you to refine your search terms according to which keywords have been successful and budget for future campaigns.

Google Adwords Campaign Management

Our working partner has in their employ, a Google Adwords Accredited professional. This means that they are able to manage your Adwords campaign utilising the latest techniques that will ensure your monthly budget is spent effectively, minimising wasted clicks, and hopefully reducing your cost per click rate, while increasing the number of clicks that are generated.

 

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